Too often I’ve seen people get a bee in their bonnet about a product or website they want to promote and just head off and start spending thousands on developing the idea. Once they start marketing their product or idea online, they soon realise there was is no market for the product. The end result is time and money down the drain.
There is an easy way for you to test your product or idea without having to waste months and spend a lot of money first. By making use of Google Adwords you will be able to quickly see if there is:
- A market for your product
- What keywords are getting people to your site
If you’re going to start a website, you’ve no doubt started by researching keywords and what type of search volume these keywords have each month. Remember that keyword tools do come with their flaws. I have a website that is ranked at the number 1 spot for a keyword phrase that is supposed to get about 2,800,000 searches a month, yet I only get about 400 visitors a day to my website. That is a click through rate of 0.004%. Fortunately for me I didn’t build a big website and spend lots of time with the hope of getting at least 0.5% click through rate, because I would’ve been very disappointed.
I could’ve spent some time with a Google Adwords campaign and easily saw that the 2,800,000 searches a month is definitely not right. The campaign would show me how many times my ad was displayed for someone searching for the keyword and then how many people clicked on my advert.
For a few minutes of work, I would be able to get a very accurate idea of what the market is like for this specific product. I could then make the call about whether to proceed with the website (if it was getting a lot of traffic) or to just can it (if I wasn’t getting nearly enough traffic).
The other important thing that I would’ve been able to determine is what keywords brings the most visitors to my website. This can help with further research for which keywords the website needs to be optimized for.
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