Chris Meistre

I’m not saying this is a hard and fast rule, but this is what I have experienced over the last 3 days trying to sell a product.

I’ve had the Karma Sutra Positions website running for quite some time now building up a nice mailing list.  Occasionally selling a product or two from Clickbank and Amazon.  A couple of months ago I paid someone to put together an Ebook for me to sell.

I finally got around to it this week to integrate everything into the site to sell it.

When I started with the campaign, I used 2CheckOut as the payment gateway for the site.  I changed their link code a bit so that I could track the amount of times people would click on the Order link.

In the 2 days there were 308 clicks on the order link.  But no sales.  So I checked the code, did a test transaction again, and everything else I could do to make sure those 308 clicks weren’t being redirected to a black hole.  But everything works.

I considered stopping the campaign, because after about 4300 visits to the site in the last 2 days and no sale, I thought it was just pointless to try further.

Then while I was withdrawing money from my Paypal account, I had this thought that perhaps I must try to put a Paypal order link on the site to see if that will perform better.  Perhaps people recognize Paypal more than they do 2CheckOut.

So I changed a few things, and added in the Paypal Order link right next to the 2CheckOut links.  Might as well try both.

30 minutes after I changed it, the first of the orders started coming in.  Not through 2CheckOut, but through Paypal.  It can obviously be coincidence that even if it were just 2CheckOut links on the page that those people would still have ordered.

Here’s just yet another thing to consider when you’re putting together a website, people are even branch conscious when it comes to the payment gateway they trust